Our Story

Integrate.ai is a customer intelligence platform powered by AI that helps consumer businesses make precise predictions about customer needs so that they can deliver more meaningful and relevant digital interactions. The result is better business outcomes through the power of collective consumer intelligence — in a way that preserves consumer privacy and security.  

Helmed by our Founder, former Facebook and Instagram executive Steve Irvine, we are one of the fastest growing AI startups in Toronto. Steve has recruited an elite leadership team with deep experience at top global technology enterprises like Amazon, Airbnb, Facebook, Mozilla, OneSpan and Machine Zone. The result is a collaborative and energetic environment, focused on trust and impact.

The diverse experiences, ideas, and identities of integrate.ai’s team members help us make better decisions and drive great results. We foster an inclusive work environment that welcomes team members of all backgrounds and perspectives. We are building a team of naturally curious people, interested in making an impact and tackling complex problems head-on. If this sounds like you, please apply and come work with us!

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Leadership Team

Steve Irvine, CEO & Founder   Prior to founding integrate.ai, Steve was the global head of partnership programs for Facebook & Instagram. He is passionate about building a company where people remain at the heart of everything it does.

Steve Irvine, CEO & Founder

Prior to founding integrate.ai, Steve was the global head of partnership programs for Facebook & Instagram. He is passionate about building a company where people remain at the heart of everything it does.

Rachel Jacobson, VP People   Rachel brings over two decades of experience to the integrate.ai team, having served in senior People and Culture positions in tech startups and scale ups.

Rachel Jacobson, VP People

Rachel brings over two decades of experience to the integrate.ai team, having served in senior People and Culture positions in tech startups and scale ups.

Rahim Kaba, VP Marketing   Rahim brings nearly two decades of B2B technology marketing experience, holding senior management roles at OneSpan and CAE. He is passionate about building great businesses through a deep understanding of the market and buyers.

Rahim Kaba, VP Marketing

Rahim brings nearly two decades of B2B technology marketing experience, holding senior management roles at OneSpan and CAE. He is passionate about building great businesses through a deep understanding of the market and buyers.

Andrei Fajardo, Director of Machine Learning   As an expert in the field of machine learning, Andrei has a deep passion for helping solve complex business problems with technology. He is a constant learner who also loves to teach.

Andrei Fajardo, Director of Machine Learning

As an expert in the field of machine learning, Andrei has a deep passion for helping solve complex business problems with technology. He is a constant learner who also loves to teach.

Jason Silver, COO   Jason is passionate about all-things that make great companies and their people grow. He was instrumental in driving the growth strategy for Airbnb in Canada, making it one of the largest global markets for the company.

Jason Silver, COO

Jason is passionate about all-things that make great companies and their people grow. He was instrumental in driving the growth strategy for Airbnb in Canada, making it one of the largest global markets for the company.

Karl Martin, VP Operations

Karl’s operational experience and customer-first approach helped him grow his start-up, Nymi, from 0 to 50+ people and raise over $40M in capital. He is known for his impactful cross-departmental collaboration.

Tyler Schnoebelen, VP Special Projects   An expert in data science and natural language processing, Tyler served as the principal product manager at Machine Zone and co-founded an NLP company that generated training data and real-time predictions for customers in dozens of languages.

Tyler Schnoebelen, VP Special Projects

An expert in data science and natural language processing, Tyler served as the principal product manager at Machine Zone and co-founded an NLP company that generated training data and real-time predictions for customers in dozens of languages.

Ilene Vogt, CRO   Ilene has led high-performance sales, marketing and services teams at B2B SaaS companies such as eSignLive and Actuate. She has a track record of success in sales and go-to-market execution, driving companies towards scalable growth.

Ilene Vogt, CRO

Ilene has led high-performance sales, marketing and services teams at B2B SaaS companies such as eSignLive and Actuate. She has a track record of success in sales and go-to-market execution, driving companies towards scalable growth.

Madhava Enros, VP Design & Product   Madhava brings a creative, user-centered focus to integrate.ai’s products, brand and strategy. Prior to joining the company, he led product design at Mozilla as Sr. Director of Firefox UX.

Madhava Enros, VP Design & Product

Madhava brings a creative, user-centered focus to integrate.ai’s products, brand and strategy. Prior to joining the company, he led product design at Mozilla as Sr. Director of Firefox UX.

Rick Malhotra, Head of Data Science   Rick brings 20 years of analytics, data science and measurement experience, most recently serving as a senior leader on Facebook’s global marketing science team.

Rick Malhotra, Head of Data Science

Rick brings 20 years of analytics, data science and measurement experience, most recently serving as a senior leader on Facebook’s global marketing science team.

Mike Shaver, CTO   For more than 25 years, Mike has been building teams and technology that transform businesses, including leadership roles at Mozilla and Facebook. He loves both developing leaders and eating wine gums.

Mike Shaver, CTO

For more than 25 years, Mike has been building teams and technology that transform businesses, including leadership roles at Mozilla and Facebook. He loves both developing leaders and eating wine gums.

Colin Toal, VP Engineering   Colin is an accomplished leader that helped build high-performance, scalable software development teams at IBM and Amazon. He is passionate about leading, connecting and achieving great things as a team.

Colin Toal, VP Engineering

Colin is an accomplished leader that helped build high-performance, scalable software development teams at IBM and Amazon. He is passionate about leading, connecting and achieving great things as a team.

Yazan Alwaid, Head of Sales   As the former head of sales at eSignLive, Yazan helped the company scale from start-up to acquisition. He has a passion for building highly effective sales teams that drive performance, while keeping the customer at the center of everything the team does.

Yazan Alwaid, Head of Sales

As the former head of sales at eSignLive, Yazan helped the company scale from start-up to acquisition. He has a passion for building highly effective sales teams that drive performance, while keeping the customer at the center of everything the team does.

 

Advisory Board

Praveen Arichandran Director of Growth at Tesla   An expert in growth strategy and a trusted advisor, Praveen Arichandran is the Director of Growth at Tesla where he leads a data-driven team focused on scaling the business. Prior to joining Tesla, Praveen served as a Product Manager at Internet.org and as a Product Manager and growth team member at Facebook.

Praveen Arichandran
Director of Growth at Tesla

An expert in growth strategy and a trusted advisor, Praveen Arichandran is the Director of Growth at Tesla where he leads a data-driven team focused on scaling the business. Prior to joining Tesla, Praveen served as a Product Manager at Internet.org and as a Product Manager and growth team member at Facebook.

Justin LaFayette Managing Partner at Georgian Partners   An established investment leader, Justin LaFayette is the Co-founder and Managing Partner at Georgian Partners, where his successful investments include 41st Parameter, WorkFusion, Kinnser Software, Shopify, Signpost and now integrate.ai, to name a few. Prior to Georgian Partners, Justin served as Vice President of Strategy for Information Platform and Solutions with IBM Software. Previous to that, he was a co-founder of DWL, an enterprise software company that grew over 10 years to become a leader in master data management (MDM).

Justin LaFayette
Managing Partner at Georgian Partners

An established investment leader, Justin LaFayette is the Co-founder and Managing Partner at Georgian Partners, where his successful investments include 41st Parameter, WorkFusion, Kinnser Software, Shopify, Signpost and now integrate.ai, to name a few. Prior to Georgian Partners, Justin served as Vice President of Strategy for Information Platform and Solutions with IBM Software. Previous to that, he was a co-founder of DWL, an enterprise software company that grew over 10 years to become a leader in master data management (MDM).

Jordan Banks Former Managing Director at Facebook and Instagram, Canada; Former Global Head of Vertical Strategy at Facebook Inc.   Veteran consumer tech and media executive, Jordan Banks is the former Managing Director at Facebook and Instagram, Canada, where he led and managed all commercial operations in that market. Jordan is also the former Global Head of Vertical Strategy at Facebook Inc., where he was responsible for developing strategies and initiatives focused on transforming businesses in Facebook's key industry categories globally. A dedicated member of the community, Jordan also sits on several boards including Cineplex Entertainment, the Hospital for Sick Children Foundation, the University of Waterloo and The Centre for Aging and Brain Health Innovation.

Jordan Banks
Former Managing Director at Facebook and Instagram, Canada; Former Global Head of Vertical Strategy at Facebook Inc.

Veteran consumer tech and media executive, Jordan Banks is the former Managing Director at Facebook and Instagram, Canada, where he led and managed all commercial operations in that market. Jordan is also the former Global Head of Vertical Strategy at Facebook Inc., where he was responsible for developing strategies and initiatives focused on transforming businesses in Facebook's key industry categories globally. A dedicated member of the community, Jordan also sits on several boards including Cineplex Entertainment, the Hospital for Sick Children Foundation, the University of Waterloo and The Centre for Aging and Brain Health Innovation.

David Court Director Emeritus at McKinsey & Company   A distinguished business leader and strategic advisor, David Court is a former Director (Senior Partner) at McKinsey & Company, where he was the firm's Global Director of Technology, Digitization and Communications. David was responsible for founding and leading McKinsey's global practice in harnessing Big Data and Advanced Analytics from 2011 to 2015, and also led all of McKinsey's global functional practices.

David Court
Director Emeritus at McKinsey & Company

A distinguished business leader and strategic advisor, David Court is a former Director (Senior Partner) at McKinsey & Company, where he was the firm's Global Director of Technology, Digitization and Communications. David was responsible for founding and leading McKinsey's global practice in harnessing Big Data and Advanced Analytics from 2011 to 2015, and also led all of McKinsey's global functional practices.

Richard Zemel Professor or Computer Science, University of Toronto   Richard Zemel is a Professor of Computer Science at the University of Toronto, where he has been a faculty member since 2000. Prior to that, he was an Assistant Professor in Computer Science and Psychology at the University of Arizona and a Postdoctoral Fellow at the Salk Institute and at Carnegie Mellon University. He received a B.Sc. degree in History & Science from Harvard University in 1984 and a Ph.D. in Computer Science from the University of Toronto in 1993. He is also the co-founder of SmartFinance, a financial technology startup specializing in data enrichment and natural language processing.

Richard Zemel
Professor or Computer Science, University of Toronto

Richard Zemel is a Professor of Computer Science at the University of Toronto, where he has been a faculty member since 2000. Prior to that, he was an Assistant Professor in Computer Science and Psychology at the University of Arizona and a Postdoctoral Fellow at the Salk Institute and at Carnegie Mellon University. He received a B.Sc. degree in History & Science from Harvard University in 1984 and a Ph.D. in Computer Science from the University of Toronto in 1993. He is also the co-founder of SmartFinance, a financial technology startup specializing in data enrichment and natural language processing.

Scott Bonham Board Director at Magna, Scotiabank and Loblaw   Scott Bonham brings a combination of technology investing marketing experience as the Co-founder of GGV Capital and is an active board director at Magna, Scotiabank, and Loblaw. Committed to encouraging innovation in Canada, Scott is the former Co-chair of the C100, which provides mentorship and access to growth capital for Canadian entrepreneurs. Scott also sits on the of C100 and the Vector Institute.

Scott Bonham
Board Director at Magna, Scotiabank and Loblaw

Scott Bonham brings a combination of technology investing marketing experience as the Co-founder of GGV Capital and is an active board director at Magna, Scotiabank, and Loblaw. Committed to encouraging innovation in Canada, Scott is the former Co-chair of the C100, which provides mentorship and access to growth capital for Canadian entrepreneurs. Scott also sits on the of C100 and the Vector Institute.

Harley Finkelstein Chief Operating Officer at Shopify   An entrepreneur, lawyer, and Chief Operating Officer at Shopify, Harley Finkelstein founded his first company at the age of 17 while a student at McGill. He is a board member of the C100, and an advisor to both OMERS Ventures and Felicis Ventures. He is also one of the "Dragons" on CBC's Next Gen Den.

Harley Finkelstein
Chief Operating Officer at Shopify

An entrepreneur, lawyer, and Chief Operating Officer at Shopify, Harley Finkelstein founded his first company at the age of 17 while a student at McGill. He is a board member of the C100, and an advisor to both OMERS Ventures and Felicis Ventures. He is also one of the "Dragons" on CBC's Next Gen Den.

André Perey Partner at Osler, Hoskin & Harcourt LLP   Andre Perey is an expert in the areas of corporate, mergers and acquisitions, and venture capital financing law at Osler, Hoskin & Harcourt LLP, where he advises a broad range of foreign and Canadian clients operating in various industries. He represents emerging and growth-stage businesses, and strategic and financial investors in and acquirers of such businesses. He is also involved in numerous local and national innovation, incubator and business accelerator initiatives. Andre has been at the center of some of the largest and most strategic M&A activity in the AI space.

André Perey
Partner at Osler, Hoskin & Harcourt LLP

Andre Perey is an expert in the areas of corporate, mergers and acquisitions, and venture capital financing law at Osler, Hoskin & Harcourt LLP, where he advises a broad range of foreign and Canadian clients operating in various industries. He represents emerging and growth-stage businesses, and strategic and financial investors in and acquirers of such businesses. He is also involved in numerous local and national innovation, incubator and business accelerator initiatives. Andre has been at the center of some of the largest and most strategic M&A activity in the AI space.

Eric Colson Chief Algorithms Officer, Stitch Fix Data Science   Eric Colson is the Chief Algorithms Officer at Stitch Fix, where he specializes in social algorithms. He is also an advisor at Earnest (consumer lending), Data Elite (Big Data incubator), and Mortar Data (Big Data Platform). Previously, he was VP of Data Science & Engineering at Netflix and has held analytical positions at Yahoo!, Blue Martini, Proxicom and Information Resources. He holds a BA in economics (SFSU), a MS in information systems (GGU), and a MS in management science & engineering (Stanford).

Eric Colson
Chief Algorithms Officer, Stitch Fix Data Science

Eric Colson is the Chief Algorithms Officer at Stitch Fix, where he specializes in social algorithms. He is also an advisor at Earnest (consumer lending), Data Elite (Big Data incubator), and Mortar Data (Big Data Platform). Previously, he was VP of Data Science & Engineering at Netflix and has held analytical positions at Yahoo!, Blue Martini, Proxicom and Information Resources. He holds a BA in economics (SFSU), a MS in information systems (GGU), and a MS in management science & engineering (Stanford).

Helen Nissenbaum Professor of Information Science, Cornell Tech   An expert in the ethical and political implications of digital technologies, Helen Nissenbaum is a professor of information science at Cornell Tech, Cornell University's new campus in New York City. Her books include  Obfuscation: A User's Guide for Privacy and Protest , with F. Brunton,  Values at Play in Digital Games , with M. Flanagan, and  Privacy in Context: Technology, Policy, and the Integrity of Social Life . The recipient of the 2014 Barwise Prize of the American Philosophical Association, Helen has contributed to the privacy-enhancing software TrackMeNot and AdNauseam.

Helen Nissenbaum
Professor of Information Science, Cornell Tech

An expert in the ethical and political implications of digital technologies, Helen Nissenbaum is a professor of information science at Cornell Tech, Cornell University's new campus in New York City. Her books include Obfuscation: A User's Guide for Privacy and Protest, with F. Brunton, Values at Play in Digital Games, with M. Flanagan, and Privacy in Context: Technology, Policy, and the Integrity of Social Life. The recipient of the 2014 Barwise Prize of the American Philosophical Association, Helen has contributed to the privacy-enhancing software TrackMeNot and AdNauseam.

 

Investors

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Research Partners

 
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