Integrate.ai helps traditional consumer enterprises become as customer-centric as Amazon. Founder and CEO Steve Irvine is a serial entrepreneur and former Facebook and Instagram executive. He has recruited an elite leadership team with deep experience at top global technology enterprises like Amazon, Airbnb, Fast Forward Labs (now Cloudera), and Machine Zone.

Our AI-powered software platform helps traditional consumer businesses ignite growth and out-innovate competitors. But we offer more than just technology. Customers tap into a vast network of signals and insights about consumer behaviour that make smarter AI systems, all the while preserving privacy, security, and trust.

The result is better business outcomes through the power of collective consumer intelligence.

 
 

Executive Team

  Steve Irvine, CEO   Prior to founding integrate.ai, Steve Irvine was the global head of partnership programs for Facebook and Instagram. While there, he also held other senior leadership roles, including leading a global strategy team and helping to build Facebook's presence in Canada as an early member of the Facebook Canada leadership team. Prior to joining Facebook, Steve was the founder and CEO of two innovative marketing technology companies. He is currently a board member of Aviva Canada and Polar, and an advisor for the Vector Institute for Artificial Intelligence. He’s also an academic all-Canadian graduate from York University.

Steve Irvine, CEO

Prior to founding integrate.ai, Steve Irvine was the global head of partnership programs for Facebook and Instagram. While there, he also held other senior leadership roles, including leading a global strategy team and helping to build Facebook's presence in Canada as an early member of the Facebook Canada leadership team. Prior to joining Facebook, Steve was the founder and CEO of two innovative marketing technology companies. He is currently a board member of Aviva Canada and Polar, and an advisor for the Vector Institute for Artificial Intelligence. He’s also an academic all-Canadian graduate from York University.

  Tyler Schnoebelen, Principal Product Manager   An expert in data science, natural language processing, and user experience, Tyler Schnoebelen is the principal product manager at integrate.ai. Tyler previously served as the principal product manager at Machine Zone (Game of War, Mobile Strike, Final Fantasy) and co-founded an NLP company that generated training data and real-time predictions for customers in dozens of languages. Before that, he spent almost a decade leading UX research and design projects at Microsoft. He holds a Ph.D. in linguistics from Stanford University.

Tyler Schnoebelen, Principal Product Manager

An expert in data science, natural language processing, and user experience, Tyler Schnoebelen is the principal product manager at integrate.ai. Tyler previously served as the principal product manager at Machine Zone (Game of War, Mobile Strike, Final Fantasy) and co-founded an NLP company that generated training data and real-time predictions for customers in dozens of languages. Before that, he spent almost a decade leading UX research and design projects at Microsoft. He holds a Ph.D. in linguistics from Stanford University.

  Jason Silver, COO   Jason Silver is a seasoned leader, passionate about all things that make great companies grow and the people that help build them. Prior to joining integrate.ai, Jason was one of the first Canadian employees at Airbnb, helping the country grow exponentially into one of the largest global markets for the company and a key innovation center for teams around the world. In his most recent role, Jason led sales and operations as Territory Manager for Canada, the Midwest, and Eastern United States. He holds a Master’s degree in biomedical engineering from Carleton University.

Jason Silver, COO

Jason Silver is a seasoned leader, passionate about all things that make great companies grow and the people that help build them. Prior to joining integrate.ai, Jason was one of the first Canadian employees at Airbnb, helping the country grow exponentially into one of the largest global markets for the company and a key innovation center for teams around the world. In his most recent role, Jason led sales and operations as Territory Manager for Canada, the Midwest, and Eastern United States. He holds a Master’s degree in biomedical engineering from Carleton University.

  Colin Toal, VP Engineering   Colin Toal is an accomplished leader with a proven track record of building high-performance, scalable software products for some of the world's top technology companies. Prior to joining integrate.ai, Colin led highly successful engineering teams at IBM Watson's Cloud Platform and Amazon. He holds a Bachelor of Arts degree in computing and communications from Wilfrid Laurier University.

Colin Toal, VP Engineering

Colin Toal is an accomplished leader with a proven track record of building high-performance, scalable software products for some of the world's top technology companies. Prior to joining integrate.ai, Colin led highly successful engineering teams at IBM Watson's Cloud Platform and Amazon. He holds a Bachelor of Arts degree in computing and communications from Wilfrid Laurier University.

  Kathryn Hume, VP Product & Strategy   Kathryn Hume is passionate about building companies and products that unlock the commercial value of emerging technologies. Alongside her work at  integrate.ai , she is a Venture Partner at ffVC, a seed and early stage technology venture capital firm, where she advises early stage artificial intelligence companies and sources deal flow. As the former Director of Sales and Marketing at Fast Forward Labs (Cloudera), Kathryn helped Fortune 500 companies accelerate their machine learning and data science capabilities. She holds a Ph.D. in comparative literature from Stanford University.

Kathryn Hume, VP Product & Strategy

Kathryn Hume is passionate about building companies and products that unlock the commercial value of emerging technologies. Alongside her work at integrate.ai, she is a Venture Partner at ffVC, a seed and early stage technology venture capital firm, where she advises early stage artificial intelligence companies and sources deal flow. As the former Director of Sales and Marketing at Fast Forward Labs (Cloudera), Kathryn helped Fortune 500 companies accelerate their machine learning and data science capabilities. She holds a Ph.D. in comparative literature from Stanford University.

 

Advisory Board

  Praveen Arichandran Director of Growth at Tesla   An expert in growth strategy and a trusted advisor, Praveen Arichandran is the Director of Growth at Tesla where he leads a data-driven team focused on scaling the business. Prior to joining Tesla, Praveen served as a Product Manager at Internet.org and as a Product Manager and growth team member at Facebook.

Praveen Arichandran
Director of Growth at Tesla

An expert in growth strategy and a trusted advisor, Praveen Arichandran is the Director of Growth at Tesla where he leads a data-driven team focused on scaling the business. Prior to joining Tesla, Praveen served as a Product Manager at Internet.org and as a Product Manager and growth team member at Facebook.

  Eric Colson Chief Algorithms Officer, Stitch Fix Data Science   Eric Colson is the Chief Algorithms Officer at Stitch Fix, where he specializes in social algorithms. He is also an advisor at Earnest (consumer lending), Data Elite (Big Data incubator), and Mortar Data (Big Data Platform). Previously, he was VP of Data Science & Engineering at Netflix and has held analytical positions at Yahoo!, Blue Martini, Proxicom and Information Resources. He holds a BA in economics (SFSU), a MS in information systems (GGU), and a MS in management science & engineering (Stanford).

Eric Colson
Chief Algorithms Officer, Stitch Fix Data Science

Eric Colson is the Chief Algorithms Officer at Stitch Fix, where he specializes in social algorithms. He is also an advisor at Earnest (consumer lending), Data Elite (Big Data incubator), and Mortar Data (Big Data Platform). Previously, he was VP of Data Science & Engineering at Netflix and has held analytical positions at Yahoo!, Blue Martini, Proxicom and Information Resources. He holds a BA in economics (SFSU), a MS in information systems (GGU), and a MS in management science & engineering (Stanford).

  Justin LaFayette Managing Partner at Georgian Partners   An established investment leader, Justin LaFayette is the Co-founder and Managing Partner at Georgian Partners, where his successful investments include 41st Parameter, WorkFusion, Kinnser Software, Shopify, Signpost and now integrate.ai, to name a few. Prior to Georgian Partners, Justin served as Vice President of Strategy for Information Platform and Solutions with IBM Software. Previous to that, he was a co-founder of DWL, an enterprise software company that grew over 10 years to become a leader in master data management (MDM).

Justin LaFayette
Managing Partner at Georgian Partners

An established investment leader, Justin LaFayette is the Co-founder and Managing Partner at Georgian Partners, where his successful investments include 41st Parameter, WorkFusion, Kinnser Software, Shopify, Signpost and now integrate.ai, to name a few. Prior to Georgian Partners, Justin served as Vice President of Strategy for Information Platform and Solutions with IBM Software. Previous to that, he was a co-founder of DWL, an enterprise software company that grew over 10 years to become a leader in master data management (MDM).

  Mike Shaver General Partner at Real Ventures   Passionate about helping grow teams who create great businesses, Mike Shaver is a General Partner at Real Ventures and has a formidable track record of building product and engineering teams and scaling organizations. Prior to Real Ventures, he held executive leadership positions at companies like Mozilla and Facebook.

Mike Shaver
General Partner at Real Ventures

Passionate about helping grow teams who create great businesses, Mike Shaver is a General Partner at Real Ventures and has a formidable track record of building product and engineering teams and scaling organizations. Prior to Real Ventures, he held executive leadership positions at companies like Mozilla and Facebook.

  Jordan Banks Former Managing Director at Facebook and Instagram, Canada; Former Global Head of Vertical Strategy at Facebook Inc.   Veteran consumer tech and media executive, Jordan Banks is the former Managing Director at Facebook and Instagram, Canada, where he led and managed all commercial operations in that market. Jordan is also the former Global Head of Vertical Strategy at Facebook Inc., where he was responsible for developing strategies and initiatives focused on transforming businesses in Facebook's key industry categories globally. A dedicated member of the community, Jordan also sits on several boards including Cineplex Entertainment, the Hospital for Sick Children Foundation, the University of Waterloo and The Centre for Aging and Brain Health Innovation.

Jordan Banks
Former Managing Director at Facebook and Instagram, Canada; Former Global Head of Vertical Strategy at Facebook Inc.

Veteran consumer tech and media executive, Jordan Banks is the former Managing Director at Facebook and Instagram, Canada, where he led and managed all commercial operations in that market. Jordan is also the former Global Head of Vertical Strategy at Facebook Inc., where he was responsible for developing strategies and initiatives focused on transforming businesses in Facebook's key industry categories globally. A dedicated member of the community, Jordan also sits on several boards including Cineplex Entertainment, the Hospital for Sick Children Foundation, the University of Waterloo and The Centre for Aging and Brain Health Innovation.

  David Court Director Emeritus at McKinsey & Company   A distinguished business leader and strategic advisor, David Court is a former Director (Senior Partner) at McKinsey & Company, where he was the firm's Global Director of Technology, Digitization and Communications. David was responsible for founding and leading McKinsey's global practice in harnessing Big Data and Advanced Analytics from 2011 to 2015, and also led all of McKinsey's global functional practices.

David Court
Director Emeritus at McKinsey & Company

A distinguished business leader and strategic advisor, David Court is a former Director (Senior Partner) at McKinsey & Company, where he was the firm's Global Director of Technology, Digitization and Communications. David was responsible for founding and leading McKinsey's global practice in harnessing Big Data and Advanced Analytics from 2011 to 2015, and also led all of McKinsey's global functional practices.

  Helen Nissenbaum Professor of Information Science, Cornell Tech   An expert in the ethical and political implications of digital technologies, Helen Nissenbaum is a professor of information science at Cornell Tech, Cornell University's new campus in New York City. Her books include  Obfuscation: A User's Guide for Privacy and Protest , with F. Brunton,  Values at Play in Digital Games , with M. Flanagan, and  Privacy in Context: Technology, Policy, and the Integrity of Social Life . The recipient of the 2014 Barwise Prize of the American Philosophical Association, Helen has contributed to the privacy-enhancing software TrackMeNot and AdNauseam.

Helen Nissenbaum
Professor of Information Science, Cornell Tech

An expert in the ethical and political implications of digital technologies, Helen Nissenbaum is a professor of information science at Cornell Tech, Cornell University's new campus in New York City. Her books include Obfuscation: A User's Guide for Privacy and Protest, with F. Brunton, Values at Play in Digital Games, with M. Flanagan, and Privacy in Context: Technology, Policy, and the Integrity of Social Life. The recipient of the 2014 Barwise Prize of the American Philosophical Association, Helen has contributed to the privacy-enhancing software TrackMeNot and AdNauseam.

  Richard Zemel Professor or Computer Science, University of Toronto   Richard Zemel is a Professor of Computer Science at the University of Toronto, where he has been a faculty member since 2000. Prior to that, he was an Assistant Professor in Computer Science and Psychology at the University of Arizona and a Postdoctoral Fellow at the Salk Institute and at Carnegie Mellon University. He received a B.Sc. degree in History & Science from Harvard University in 1984 and a Ph.D. in Computer Science from the University of Toronto in 1993. He is also the co-founder of SmartFinance, a financial technology startup specializing in data enrichment and natural language processing.

Richard Zemel
Professor or Computer Science, University of Toronto

Richard Zemel is a Professor of Computer Science at the University of Toronto, where he has been a faculty member since 2000. Prior to that, he was an Assistant Professor in Computer Science and Psychology at the University of Arizona and a Postdoctoral Fellow at the Salk Institute and at Carnegie Mellon University. He received a B.Sc. degree in History & Science from Harvard University in 1984 and a Ph.D. in Computer Science from the University of Toronto in 1993. He is also the co-founder of SmartFinance, a financial technology startup specializing in data enrichment and natural language processing.

  Scott Bonham Board Director at Magna, Scotiabank and Loblaw   Scott Bonham brings a combination of technology investing marketing experience as the Co-founder of GGV Capital and is an active board director at Magna, Scotiabank, and Loblaw. Committed to encouraging innovation in Canada, Scott is the former Co-chair of the C100, which provides mentorship and access to growth capital for Canadian entrepreneurs. Scott also sits on the of C100 and the Vector Institute.

Scott Bonham
Board Director at Magna, Scotiabank and Loblaw

Scott Bonham brings a combination of technology investing marketing experience as the Co-founder of GGV Capital and is an active board director at Magna, Scotiabank, and Loblaw. Committed to encouraging innovation in Canada, Scott is the former Co-chair of the C100, which provides mentorship and access to growth capital for Canadian entrepreneurs. Scott also sits on the of C100 and the Vector Institute.

  Harley Finkelstein Chief Operating Officer at Shopify   An entrepreneur, lawyer, and Chief Operating Officer at Shopify, Harley Finkelstein founded his first company at the age of 17 while a student at McGill. He is a board member of the C100, and an advisor to both OMERS Ventures and Felicis Ventures. He is also one of the "Dragons" on CBC's Next Gen Den.

Harley Finkelstein
Chief Operating Officer at Shopify

An entrepreneur, lawyer, and Chief Operating Officer at Shopify, Harley Finkelstein founded his first company at the age of 17 while a student at McGill. He is a board member of the C100, and an advisor to both OMERS Ventures and Felicis Ventures. He is also one of the "Dragons" on CBC's Next Gen Den.

  André Perey Partner at Osler, Hoskin & Harcourt LLP   Andre Perey is an expert in the areas of corporate, mergers and acquisitions, and venture capital financing law at Osler, Hoskin & Harcourt LLP, where he advises a broad range of foreign and Canadian clients operating in various industries. He represents emerging and growth-stage businesses, and strategic and financial investors in and acquirers of such businesses. He is also involved in numerous local and national innovation, incubator and business accelerator initiatives. Andre has been at the center of some of the largest and most strategic M&A activity in the AI space.

André Perey
Partner at Osler, Hoskin & Harcourt LLP

Andre Perey is an expert in the areas of corporate, mergers and acquisitions, and venture capital financing law at Osler, Hoskin & Harcourt LLP, where he advises a broad range of foreign and Canadian clients operating in various industries. He represents emerging and growth-stage businesses, and strategic and financial investors in and acquirers of such businesses. He is also involved in numerous local and national innovation, incubator and business accelerator initiatives. Andre has been at the center of some of the largest and most strategic M&A activity in the AI space.

 

Investors

investors-spaced.png
 

Research Partners

 
research-spaced.png