This episode of In Context features Steve Woods, co-founder and CTO of Nudge, which applies AI to help sales professionals build deeper relationships. A veteran entrepreneur, Steve was also co-founder and CTO of Eloqua, a market leader in marketing automation eventually acquired by Oracle, and wrote Digital Body Language, a work about deciphering customer intentions online. In this wide-ranging conversation, Steve shares insights on why great sales is about theory of mind, what sales tasks should be automated and what will always remain the provenance of human creativity, why and how data science will eventually become just another form of software, and why Toronto is becoming a unique tech ecosystem.