Press Release: announces advisory board and strategic investment round

It's an exciting day at - we're pleased to announce the creation of a strategic advisory board that will advise our company as we continue to develop our next generation artificial intelligence platform.

The members of our new strategic advisory board bring a wealth of knowledge and experience from a variety of industries, and will be tremendous resources to the leadership team, strengthening our ability to apply AI to drive customer engagement and revenue growth.

As part of the creation of this advisory board, has also closed a strategic investment round of $4.625M (USD), comprising key investors, including advisory board members, employees, and leading AI-focused venture capital firms Georgian Partners and Real Ventures. This follows our previous announcement of a $5M (USD) seed round investment by Georgian Partners in February of this year. A larger institutional Series A round is scheduled to be completed in 2018.

Our Advisory Board Appointments: 

Praveen Arichandran, Director of Growth at Tesla

Jordan Banks, former Managing Director at Facebook and Instagram, Canada and former Global Head of Vertical Strategy at Facebook Inc. 

Scott Bonham, Board Director at Magna, Scotiabank and Loblaw

David Court, Director Emeritus at McKinsey & Company

Harley Finkelstein, Chief Operating Officer at Shopify

Justin LaFayette, Managing Partner at Georgian Partners

Helen Nissenbaum, Professor of Information Science, Cornell Tech

André Perey, Partner at Blake, Cassels & Graydon LLP

Mike Shaver, General Partner at Real Ventures

Read the official press release here

Read more about today's announcement in Globe and Mail, and well as our previous coverage, including an op-ed from our CEO Steve Irvine on Canada becoming an AI leader, as well as the announcement of the creation of our executive team.


Tyler Schnoebelen on The Impact Podcast

Tyler Schnoebelen on The Impact Podcast

Our Principal Product Manager, Tyler Schnoebelen, was a guest on The Impact Podcast, produced by Georgian Partners, to discuss the fascinating world of linguistics, emoji and conversational AI. As an expert on emoji and many of the social aspects of language, Tyler shares his views on how our use of language is evolving and how that affects the ways in which businesses need to engage with their customers.

Listen to the interview here.

Steve Irvine on the AI Opportunity in Techvibes

Steve Irvine on the AI Opportunity in Techvibes

Techvibes recently spotlighted our CEO Steve Irvine in their Vanguards series. Check out their profile to read about Steve's thoughts on starting a tech business in Toronto, attracting top tech talent, and bridging the gap between research and industry in AI.

Read more here.

Steve Irvine featured in the Georgian Partners Impact Podcast

Steve Irvine featured in the Georgian Partners Impact Podcast

This week, our CEO Steve Irvine was featured in the Georgian Partners Impact Podcast. He chatted with the Impact team's Director, Market Insights, Jon Prial, about bridging the gap between social and business data to more accurately predict what people want. Check out the podcast to listen to Steve describe how is using artificial intelligence to make the interactions between people and businesses more natural and effective.

Listen to the podcast in full here.

Vector Institute Launch Video

Vector Institute Launch Video

The Vector Institute launched last week in Toronto and as a founding sponsor the team were thrilled to be part of it all. Watch this video we put together at the event and hear from some of the key people involved with the project including Chief Scientific Advisor, Dr Geoffrey Hinton, and the Vector Institute's Board of Directors Chair, Ed Clark. An Inaugural Sponsor of Vector Institute An Inaugural Sponsor of Vector Institute

Today’s launch of the Vector Institute —  a new independent research facility for artificial intelligence (AI) focused on deep learning and machine learning — is a very important event for Canada. The country is already a leader in academic research for AI and the Vector Institute will both extend that leadership and create the linkages to industry that are required to accelerate the commercialisation of AI technologies across our economy.

Over the past decade many of Canada’s top AI researchers have been recruited to work at Apple, Google and other global leaders. And while that is testimony to the quality of our universities, it also makes it difficult for Canada to maintain its leadership in AI research. With the launch of the Vector Institute there is now a new option for those researchers: to stay in Canada and work on open ended, transformational AI research problems, without being encumbered by either teaching requirements or the drive for applied research in the commercial world.

And by building linkages to industry including financial support from partners such as, Georgian Partners and others, the Vector Institute is establishing strong commercial relationships that will help bring new AI research to market. That access to the best minds in deep learning and machine learning will represent a significant competitive advantage for those companies collaborating with the Institute, and for the wider Canadian technology ecosystem.

In the end, it will be the commercial partners of the Vector Institute, startups and enterprises alike, that will be the key to Canada’s long-term economic success in AI. Only by bringing new AI research to market as part of real products and services can Canada benefit fully from AI.

We’re excited to be supporting the Vector Institute and we look forward to collaborating with the team over the next few years.


We're Hiring!

We're Hiring!

Our Story

Helmed by our founder, former Facebook executive Steve Irvine, we are one of the fastest growing AI startups in Toronto. We are currently in an exciting growth stage, and seeking new talent that are enthusiastic about taking action and driving impact in a fast moving environment.

Our culture is collaborative, energetic, and focused on trust and impact: you'll constantly face new challenges and have the opportunity to learn from a leadership team with previous experience at Facebook, Airbnb, Fast Forward Labs, and Machine Zone.

Our Team

The diverse experiences, ideas, and identities of’s team members help us make better decisions and drive great results. We foster an inclusive work environment that welcomes team members of all backgrounds and perspectives. We are building a team of naturally curious people, interested in making an impact and tackling complex problems head-on. If this sounds like you, please apply and come work with us!



At the latest TechTO, founder spoke on the ways founders could put some ‘soul’ into their businesses. Just as no one can declare themselves “cool,” Irvine said that no one can declare that their business has soul. The former Facebook executive said he spends the majority of his time now defining what his business is going to be about. To him, the concept around “business soul” is what you do when no one is looking, together with what you do when everyone is looking.

Read the full article here or watch the video below.

Revolution AI: Following the money trail from seed to Series C to success

Revolution AI: Following the money trail from seed to Series C to success

Every few years a technology that takes over the business world captures the undivided attention of investment community. It happened with cloud, with mobile and with big data. Each of those technologies were responsible for creating an entire ecosystem of startups and investors.

Now it’s AI’s that is capturing investors’ interest.

Read the full article here.

Canadian executive leaves Facebook to launch AI startup in Toronto

Canadian executive leaves Facebook to launch AI startup in Toronto

Steve Irvine, founder and CEO of joins BNN to talk about his latest project: The goal of this company is to make the interaction between business and customer easier and more natural.

You can watch the video here (requires Flash player).